Monterey Collision & Auto Repair

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Back to the Future Again

 

Doc Brown would be proud.

Nooka was an American company that designed and produced lifestyle merchandise from, 2004 to 2016. Initially, they were known for avant-garde watches. Founded in New York, NY by artist Matthew Waldman, the company’s products explored the intersection of design and technology.

In 2012, Nooka decided to repurpose a few Delorean sports cars as New York City taxicabs. The stunt was intended as promotion for the company. the automobiles have ‘come to symbolize the future’ and communicate the brand’s ‘futuristic philosophy.’ According to Nick Lubrano, the Nooka designer who carried out the concept, “The automobiles have come to symbolize the future and communicate the brand’s futuristic philosophy.”

Building the cars in Ireland between 1981 and 1983, the Delorean company eventually folded, due in part to some shady business practices perpetrated by its eponymous founder, John Delorean.

But the car’s fame lives on, in no small part because of its starring role in the three “Back to the Future” films in which a modified version stood in as Emmett “Doc” Brown’s (portrayed by Christopher Lloyd)  time machine.

And true to Doc Brown’s original design, these NYC cabs come complete with a flux capacitor. When Marty McFly incredulously asked Doc why he had used a Delorean platform to base his time machine on in the original “Back to the Future,” “The way I see it, if you're gonna build a time machine into a car, why not do it with some *style?* Well, Nooka gets points for applying that concept to taxis as well.

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